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  • mastercard-paypass-sdkCele mai bune aplicatii mobile de cumparaturi din Europa, din cadrul a 20 de categorii diferite, vor fi anuntate la Mobile World Congress, in martie, 2015.
    Clasamentul va evalua toate aplicatiile mobile din 36 de piete europene. O echipa de experti din cadrul MasterCard, in stransa colaborare cu dr. Carsten Sorensen, profesor asociat (lector) in Inovatii Digitale la Scoala de Stiinte Economice si Politice din Londra, va evalua aplicatiile.Potrivit lui Sorensen, „diversitatea aplicatiilor disponibile pentru smartphone schimba fundamental modul in care oamenii se gandesc la responsabilitatile lor, iar relatia apropiata a acestora cu smartphone-urile personale creeaza cererea pentru aplicatii inovatoare, de inalta calitate.

    Cum cumparaturile reprezinta unul dintre lucrurile pe care le facem zilnic, clasamentul MasterCard Top App are potentialul de a ajuta consumatorii sa gaseasca acea aplicatie de cumparaturi de care au nevoie si, totodata, va actiona ca un catalizator pentru intreaga industrie”.
    Inainte de lansarea MasterCard Mobile Top App Index, a fost realizat un studiu legat de opinia consumatorilor despre modul in care folosesc in prezent aplicatiile mobile pentru cumparaturi.
    Mai mult de jumatate dintre europenii care utilizeaza un smartphone au deja aplicatii de cumparaturi descarcate pe telefoane, 56% dintre acestia folosindu-le in mod regulat. 38% dintre utilizatorii europeni de smartphone spun ca intentioneaza sa utilizeze aplicatii mobile pentru a face cumparaturi, in urmatoarele 12 luni.
    Cele mai populare aplicatii de cumparaturi sunt acelea care permit reincarcarea cartelelor telefonice si ajuta utilizatorii sa selecteze si sa achizitioneze diferite continuturi media.
    Citește continuarea pe manager.ro

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