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    CEC Bank este una din cele două bănci de stat alături de Exim Bank. După o perioadă în care soarta băncii părea incertă iar subsidiarele grupurilor bancare străine păreau a-şi fi luat partea leului, CEC Bank iese uşor-uşor în faţă.

    Fără presiunea acţionariatului şi cu o marjă de profit de nivel mediu, CEC Bank a practicat comisioane ceva mai mici decât marile BRD sau BCR sau italienii de la Unicredit.

    Astfel, surpriza nu a întârziat să apară, consumatorii orientându-se spre bătrânul CEC rebranduit cu frunză de stejar şi culoare verde de camuflaj sau pădure de foioase.

    CEC Bank este acum liderul de piaţă la numărul de clienţi cu un număr aproximativ de 3.4 milioane de clienţi.

    Urmăritoarele CEC sunt BCR  cu 3.2 miliaone de clienţi, subsidiara Erste fiinde cea mai aproape de CEC şi BRD lao distanţă mare de primele două cu circa 2.27 milioane de clienţi.

    Raiffeisen are două milioane de clienţi şi ocupă locul 4 iar Banca Transilvania cu 1.7 miliaone de clienţi ocupă locul 5.

    Pentru băncile comerciale cu capital privat este desigur o problemă faptul că CEC Bank, o bancă ce nua investit prea mult în PR şi publicitate are la ora aceasta cei mai mulţi clienţi din piaţa bancară românească.

    Acest articol este proprietatea Pagina de Bănci și este protejat de legea drepturilor de autor. Orice preluare a conținutului se poate face doar în limita a 500 de semne, cu citarea sursei și cu link către pagina acestui articol.

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